Contextually plan & match your spots with Premium CTV shows for full-funnel outcomes.
CTV ContextDeal Library
ContextPlanner™ is a breakthrough AI-enabled TV ad platform which achieves new levels of relevance and privacy-compliant targeting in CTV and OLV. Built on our best-in-class contextual segments which recently entered the programmatic bid stream via IRIS.TV, advertisers simply upload their ads and Spot Runner's AI determines the most relevant ad opportunities from over 600 billion monthly ad avails from over 60 million, brand-suitable premium videos streamed on the leading streaming networks, publishers and TV OEMs.
ContextPlanner™
Reach your target audience with our contextual media planning tool
Spot Runner's breakthrough multi-modal AI contextual intelligence is evolving the future of media planning. Spot Runner analyzes your ad creative using advanced Agentic AI architecture to custom match context more deeply to millions of show-level moments in CTV content.
Activate any our Context PMP library to contextually target CTV campaigns on leading streaming networks. Explore our new ContextDeals library to send Deal IDs directly to your DSP seat.
Lifestyle ContextDeals
Spot Runner's innovative AI technology uses a breakthrough approach called MicroModeling™ to analyze videos. Instead of relying on a single, expensive large language model (LLM) like many competitors, MicroModeling™ uses a series of smaller, more specialized language models (SLMs). This multi-SLM video processing architecture, combined with open-source and frontier multi-modal LLMs, allows the system to process video content with greater accuracy and at a significantly lower cost.
This unique method enables Spot Runner to enrich video-level content far more efficiently than other companies, providing superior contextual analysis while drastically reducing processing costs.
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ContextDeals offers a comprehensive library of private marketplace (PMP) deal IDs, simplifying the process of creating and executing contextual advertising campaigns. Media planners can choose from a wide variety of pre-packaged deals for off-the-shelf use, or mix and match them to build custom deals that perfectly align with their specific contextual targeting needs.
We've provided the IAB and emotional segments in the description of each deal so you can use them in ContextPlanner to build in additional segments for broader or refined custom deals.
This streamlined approach makes it easy to find and activate the right inventory, improving campaign efficiency and effectiveness.
ContextPlanner is the first and only tool designed to simplify contextual CTV ad planning.
It allows media buyers and advertisers to seamlessly match their TV spots to premium CTV shows and content. This innovative tool acts as a "co-pilot," enabling you to upload campaign documents, storyboards, planning spreadsheets, perform competitor ad analysis. It then uses this information to perfectly align your ad with content on IRIS-enabled streaming networks.
By curating specific "context deals," ContextPlanner takes the complexity out of the process, allowing for the rapid deployment of deal IDs directly to your DSP and DSP seats. This ensures your ad is seen in the most relevant environment, improving campaign performance and efficiency.
Spot Runner's breakthrough multi-modal AI contextual intelligence is evolving the future of media planning. Spot Runner analyzes your ad creative using advanced Agentic AI architecture to custom match deeper levels of context to millions of show-level moments in CTV content.
Activate any our Context PMP library to contextually target CTV campaigns on leading streaming networks. Explore our new ContextDeals library to send Deal IDs directly to your DSP seat.
Spot Runner's innovative AI technology uses a breakthrough approach called MicroModeling™ to analyze videos. Instead of relying on a single, expensive large language model (LLM) like many competitors, MicroModeling™ uses a series of smaller, more specialized language models (SLMs). This multi-SLM video processing architecture, combined with multi-modal LLMs, allows the system to process video content with greater accuracy and at a significantly lower cost.
This unique method enables Spot Runner to enrich video-level content far more efficiently than other companies, providing superior contextual analysis while drastically reducing processing costs.
ContextDeals™ -
ContextDeals offers a comprehensive library of private marketplace (PMP) deal IDs, simplifying the process of creating and executing contextual advertising campaigns. Media planners can choose from a wide variety of pre-packaged deals for off-the-shelf use, or mix and match them to build custom deals that perfectly align with their specific contextual targeting needs.
ContextDeals offers a comprehensive library of private marketplace (PMP) deal IDs, simplifying the process of creating and executing contextual advertising campaigns. Media planners can choose from a wide variety of pre-packaged deals for off-the-shelf use, or mix and match them to build custom deals that perfectly align with their specific contextual targeting needs.
We've provided the IAB and emotional segments in the description of each deal so you can use them in ContextPlanner to build in additional segments for broader or refined custom deals.
This streamlined approach makes it easy to find and activate the right inventory, improving campaign efficiency and effectiveness.
ContextPlanner is the first and only tool designed to simplify contextual CTV ad planning.
It allows media buyers and advertisers to seamlessly match their TV spots to premium CTV shows and content.
This innovative tool acts as a "co-pilot," enabling you to upload campaign documents, storyboards, planning spreadsheets, perform competitor ad analysis. It then uses this information to perfectly align your ad with content on IRIS-enabled streaming networks.
By curating specific "context deals," ContextPlanner takes the complexity out of the process, allowing for the rapid deployment of deal IDs directly to your DSP and DSP seats. This ensures your ad is seen in the most relevant environment, improving campaign performance and efficiency.
MicroModeling™ - Spot Runner's incredible product engineering team has innovated breakthrough AI technology, which combines multi-modal LLMs with multi-agentic architecture to improve upon leading foundation MLLM models. MicroModeling™ improves upon all leading contextual video analysis models while drastically reducing processing costs which enables us to enrich video-level content orders of magnitude more efficiently than competitors.
Spot Runner partners with leading streamers, TV OEMs, ad agencies, advertisers, publishers and ad platforms.
Partnership Solutions
Spot Runner partners with leading streamers, TV OEMs, ad agencies, advertisers, publishers and ad platforms.
Compete with Context
Spot Runner partners with streaming platforms, ad servers, TV OEMs, SSP’s, and ad manager platforms, providing a seamless integration for cutting-edge contextual targeting.
By leveraging Spot Runner, attract new clients, introduce fresh revenue opportunities, and equip sales teams with innovative products to stand out in the marketplace.
Spot Runner delivers incremental revenue while driving competitive differentiation.
Drive new CTV Revenue
Spot Runner increases the value of ad inventory and makes contextual targeting accessible to new and existing advertisers.
As a plugin, it seamlessly integrates into existing ad management stacks, offering publishers a way to package inventory and data into ready-to-use contextual campaigns.
This approach lowers barriers for new advertisers to drive incremental sales.
Unlock the scale of CTV
Spot Runner offers small and mid-sized advertisers proficient at Social Media video advertising (Instagram, TikTok etc) a powerful new tool for contextual targeting, ideal for enhancing brand awareness and emotional connection to new audiences and retargeting existing customers.
Spot Runner enables balancing branding efforts with the measurable ROI demands.
Connect to Content
Spot Runner empowers ad agencies to differentiate and elevate big-brand strategies with upper-funnel contextual targeting.
Spot Runner enhances brand awareness by connecting emotionally with new audiences while deepening the emotional connection with existing customers.
The platform bridges the gap between upper-funnel storytelling and the performance-driven metrics of lower-funnel targeting.
Research & Technology
Pioneering multi-modal contextual classification architecture has led to breakthroughs in our methods of contextually matching TV ads to premium streaming CTV content.
Innovating TV advertising, again...
Spot Runner has a legacy as one of the first major disruptors in advertising technology. Initially launched in the mid-2000s, Spot Runner 1.0 pioneered localized TV ad campaigns by automating production and media buying for SMBs. This innovative approach helped revolutionize how small businesses accessed TV advertising.
Today, Spot Runner 2.0 builds on that pioneering disruptive spirit, returning to lead that vision in the era of AI towards AGI. With advancements in contextual targeting, media planning, and generative AI video production, we will be crafting solutions for this new generation of video advertisers. Spot Runner focuses on integrating generative AI to enable smarter, more autonomous advertising systems that empower brands and SMBs to thrive across connected TV (CTV) and beyond. Our mission is to innovate for the future, staying at the forefront of AI to transform the advertising landscape—again...
Transforming Contextual Media Planning & Activation
Spot Runner's ContextPlanner™ revolutionizes media planning by generating precise PMP deal IDs, delivered directly to advertisers' or agencies' DSP seats, such as The Trade Desk and most other major platforms. It bridges the gap between creative strategy and media execution, enabling brands to tailor campaigns with unmatched contextual accuracy. By using AI to analyze ad intent and content, it ensures ads are aligned with audience preferences, enhancing their reception. This innovation introduces a new discipline in media planning, empowering teams to collaboratively refine context-based campaigns, paving the way towards the autonomous advertising paradigm and serving a new generation of media investment professionals adopting AI advertising tools and strategies.
ContextPlanner™: The Future of Context Media Planning
ContextPlanner™ is a groundbreaking tool that empowers advertisers—from global brands to SMBs and social media marketing agencies (SMMAs)—to embrace contextual media planning for upper-funnel performance. This innovative approach enhances the impact of storytelling by aligning ads with the emotional resonance of premium content, fostering brand awareness while supporting lower-funnel ROAS goals.
For social media advertisers, such as e-commerce and local businesses, ContextPlanner™ offers a privacy-centric solution to expand their strategies beyond walled gardens. By matching ads to the emotional intelligence (EQ) of storytelling, brands can connect with audiences more authentically and effectively than ever before.
Spot Runner's AI Matching Engine
Spot Runner’s platform analyzes TV ads through the lens of the brand’s strategic and creative intent. By decoding the emotional and contextual signals embedded in the ad, it identifies the intended impact on the target audience—whether it’s fostering trust, anticipation, or joy. Using advanced AI enriched with multi-modal analysis and emotional intelligence frameworks like Plutchik’s Wheel of Emotions, Spot Runner ensures that the ad’s creative vision aligns seamlessly with premium content, maximizing both emotional resonance and strategic effectiveness for every campaign.
Geo Targeting on Leading Streaming Networks
Spot Runner’s technology streamlines the planning process by mapping the most impactful attributes of your TV commercial to vast libraries of premium videos and shows across hundreds of leading streaming networks and publishers. By leveraging advanced contextual data and AI-driven insights, our platform ensures ads reach the right audiences in the most relevant content. Additionally, Spot Runner prioritizes precision and scale, enabling brands to seamlessly target specific locations and premium streaming networks, delivering geographically relevant, optimized campaigns that align with audience preferences and advertiser goals in premium CTV environments.
Choose Emotional Relevance over
Emotional Dissonance
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Spot Runner uses advanced AI to align ads with content that is both emotionally and contextually relevant.
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Ensures advertisements resonate with viewers' emotional states while fitting programmatic contexts.
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Analyzes visual and auditory cues to eliminate the risk of intrusive or mismatched ads.
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Creates seamless, emotionally cohesive ad experiences that enhance viewer engagement.
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Balances relevance and emotional connection to maximize campaign effectiveness and brand impact.
Plutchik's Dyad Tiers &
Wheel of Emotion
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Spot Runner integrates Plutchik’s Wheel of Emotions and dyads into its AI framework for emotionally intelligent targeting.
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Identifies primary emotions (e.g., joy, trust, anticipation) in content to create precise ad matches.
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Utilizes Plutchik's dyads to detect blended emotions (e.g., joy + anticipation = optimism) for deeper targeting insights.
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Aligns ads with the emotional tone of the moment, enhancing relevance and reducing dissonance.
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Amplifies brand resonance by ensuring ads emotionally connect with audiences at the right time.
Narrative Transportation
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Spot Runner applies narrative transportation theory to analyze story arcs, character development, and emotional dynamics in content.
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Identifies moments of peak viewer engagement within narratives to align ads with heightened emotional states.
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Ensures ads are both contextually relevant and emotionally resonant, deepening audience connection to the brand.
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Leverages AI to map emotions across story trajectories, enabling precise and impactful ad targeting.
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Enhances the viewer experience while driving better campaign performance by integrating ads seamlessly into emotionally immersive moments.